Built for service businesses that estimate
Every feature designed to help you build interactive calculators, embed them on your website, and convert visitors into leads.
Build
Create calculators visually — no code required
7 field types
Numbers, dropdowns, checkboxes, sliders, text, radio buttons, and image select with 5 layout modes.
Conditional logic
Show or hide fields based on user selections. 10 operators with AND/OR chaining.
Multi-step forms
Break long calculators into steps with progress indicators and per-step validation.
Formula engine
JavaScript-based formula evaluation with variables, math functions, and conditional expressions.
Real-time preview
See exactly what your users will see as you build. Desktop and mobile preview modes.
Template marketplace
Start from 50+ industry-specific templates or share your own with the community.
Embed
Put your calculator anywhere your customers are
WordPress plugin
One-click install. Use [estimatex id='key'] shortcode or the Gutenberg block.
JavaScript widget
Lightweight async script that auto-resizes. Works with any website or page builder.
iFrame embed
Copy-paste iframe code for maximum compatibility. Sandboxed and responsive.
Hosted pages
Share a direct link to a branded calculator page with your own domain.
Custom domains
Serve calculators from calc.yourdomain.com for a fully white-labeled experience.
Responsive design
Every embed adapts to mobile, tablet, and desktop automatically.
Convert
Turn calculator interactions into pipeline
Lead capture
Collect name, email, phone with every estimate. Required or optional — you choose.
PDF estimates
Auto-generate branded PDF quotes with itemized tables, sections, and conditional content.
Lead pipeline
Track leads through stages: New → Contacted → Quoted → Won. Filter and search.
CSV export
Export all leads and submission data to CSV for your CRM or spreadsheet.
UTM attribution
Automatically capture utm_source, utm_medium, utm_campaign from URLs.
Email notifications
Get instant alerts when someone submits an estimate. Customizable templates.
Optimize
Data-driven decisions for better conversions
Analytics dashboard
Real-time views, submissions, conversion rates, and trends. Filter by date range.
A/B testing
Test different calculator variations. Statistical significance tells you when to ship.
Tracking pixels
GTM, GA4, and Facebook Pixel integration. Fire events on form_start and form_complete.
REST API
Full CRUD API for calculators, submissions, and leads. Bearer token auth for Pro users.
Webhooks
Get real-time POST requests when new submissions come in. Connect to Zapier or Make.
Team collaboration
Invite team members with role-based access. Owner, Admin, Member, and Viewer roles.
Ready to try it?
Start free — no credit card required. Build your first calculator in minutes.
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