Built for premium estimate experiences

Features that make pricingeasier to trust and easier to buy

EstimateX gives service businesses a better way to explain cost, capture intent, and turn website visitors into higher-quality leads without building custom tools from scratch.

Start building free→Explore pricing

Built to convert

4 product layers

Build, launch, capture, and optimize in one connected workflow.

Designed for service teams

Less friction

Give buyers instant clarity without forcing a sales call too early.

Product focus

Explore the exact parts of the product that increase trust, speed, and conversion.

Visual builder with logic and formulasEmbeds, hosted pages, and custom domainsLead capture, PDFs, analytics, and A/B testing

Build confidence

Instant clarity

Help buyers understand scope and price before they ever book a call.

Capture intent

Qualified leads

Collect richer submission data than a generic contact form ever could.

Move faster

Fewer handoffs

Launch, iterate, and optimize without waiting on custom development.

A visitor arrives

They get instant clarity instead of a vague call-to-action or static pricing table.

They build their estimate

Your calculator adapts to their answers and gives them a tailored, credible result.

You capture the lead

Their data, context, and estimate details land with your team ready for follow-up.

Product in context

The product should feel as premium as the promise

These product canvases show how EstimateX helps teams build, launch, and follow up with more confidence from the first visit to the final quote.

Build Experience

See the builder in motion

A premium estimate experience starts with a builder your team can actually move through quickly. This is where logic, layout, and live preview come together.

Visual builder

Field palette

#Number

vDropdown

~Slider

[]Image Select

Roofing Cost Calculator

3 steps, 1 live quote summary

Preview ready

Roof area

Required

2,500 sq ft

Material type

Architectural shinglesv

Result block

Live formula

Estimated project range

$18.4k - $22.1k

Update any field and the quote changes instantly.

Launch Experience

Launch everywhere your buyers are

EstimateX is built to travel cleanly across hosted pages, embeds, and your own site without making the experience feel patched together.

Delivery surfaces

Hosted calculator page

Branded

Get estimate+

Embed modes

JavaScript widget

iFrame embed

WordPress block

Domain control

calc.yourbrand.com

Keep the experience aligned with your brand even when the calculator lives outside your main site navigation.

Follow-up Experience

What happens after someone submits

The estimate is only the start. Your team gets the lead context, the quote assets, and the next best action in one clean workflow.

Lead workflow

New submission

Captured

Mariam A.

Roofing quote request • Google Ads

Asphalt2,500 sq ftPDF sent

Pipeline stage

Quoted

Next step

Call within 1 hour

Quote and analytics

PDF estimate

Conversion view

Team signal

Everyone sees the same customer context

Submission details, attribution, pipeline stage, and quote output stay connected so sales follow-up feels faster and more informed.

Build

Design calculators that feel polished, credible, and easy to complete

EstimateX gives you the control of a custom experience without the drag of custom development. Build calculators that guide buyers, reduce hesitation, and make pricing feel straightforward.

Why teams care

Turn a spreadsheet-style estimate into a premium self-serve experience in one working session.

8 field types including textareas, image select, sliders, dropdowns, text inputs, and radios
Conditional logic with AND/OR chaining so each buyer sees only what matters
Formula engine for live totals, pricing rules, and dynamic calculations
Multi-step flows with progress feedback and per-step validation

Visual builder

Arrange fields, sections, and result states visually so your team can ship faster without depending on engineers.

Live preview

See the calculator exactly as your buyer will see it, with desktop and mobile views while you build.

Template marketplace

Start from proven calculator layouts instead of staring at a blank screen.

Launch Anywhere

Meet visitors where they already trust you

The best calculator is the one your audience can actually use. Publish your estimator on a hosted page, inside your website, or directly in WordPress without compromising the experience.

Why teams care

Keep the same core experience across hosted pages, widgets, iframes, and WordPress embeds.

JavaScript widget for lightweight, responsive embedding on almost any site
iFrame mode for maximum compatibility with page builders and CMS setups
WordPress plugin with shortcode and Gutenberg support
Hosted calculator pages and custom domains for a fully branded flow

Responsive by default

Every calculator adapts across desktop, tablet, and mobile without separate design work.

Hosted pages

Share a direct link when you want a standalone, distraction-light estimate experience.

Custom domains

Serve calculators from your own domain for a more professional and trustworthy presentation.

Convert and Follow Up

Turn estimate interactions into better sales conversations

A calculator should do more than show a number. It should capture intent, qualify demand, and help your team follow up while the buyer is still engaged.

Why teams care

Replace low-signal contact forms with richer submissions that show what people want and how serious they are.

Lead capture with name, email, phone, and optional required fields
Branded PDF estimates with itemized sections and conditional content
Lead dashboard and pipeline views to manage follow-up
CSV export, email alerts, and UTM attribution built into the workflow

PDF estimates

Deliver something buyers can save, share, and forward internally instead of losing the estimate after the page closes.

Lead pipeline

Track progress from first submission to won deal with a workflow your team can actually use.

Attribution data

See which campaigns and traffic sources are generating the highest-value estimate activity.

Optimize

Improve conversion with data instead of guesswork

Once your calculator is live, EstimateX helps you see what is working, where people drop off, and what to test next. That means smarter iterations instead of subjective redesign cycles.

Why teams care

Use live behavioral data to improve completion rates, lead quality, and revenue impact over time.

Analytics dashboard with views, submissions, and conversion trends
A/B testing tools to compare layouts, copy, and flow decisions
GTM, GA4, and Meta Pixel integrations for event tracking
REST API and webhooks for teams that want deeper automation

Experiment faster

Test real changes in layout, positioning, and copy instead of debating them internally.

Connect your stack

Push submissions into the rest of your workflow with APIs and webhook-based handoffs.

Work as a team

Invite teammates, assign roles, and manage calculators without creating process chaos.

Built to reduce hesitation

Give buyers a faster path to yes

EstimateX helps you explain pricing clearly, capture better leads, and follow up with more context. That means fewer dead-end inquiries and more confident conversations.

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